ABOUT KALIMA CONSULTING
Kalima is a boutique consulting firm and marketing agency focused on the cannabis industry. We are former fashion brand executives whose work has helped transform major retailers and brands and we apply that experience to your cannabis business. We provide a broad range of in-depth functional expertise to accelerate your business growth.
Digital Marketing/Social Media for Customer Acquisition and Brand Awareness
Merchandising – Product Optimization
Retail Expansion and Operations
We work with Founders, CEOs, other C-level executives, Board of Directors and private equity firms to create strategies for growth to drive revenue and EBITDA, create valuable brands, and set the bar in the cannabis industry.
Why use Kalima Consulting
Your brand is your most valuable asset and we know how to grow brand value through our experience of creating brand recognition, compelling design, lifestyles and customer acquisition for more than a dozen global fashion brands
Traffic x Conversion x AOS = $$ - do you know how to drive the components for each of these variables?
Does your product packaging contain all of the key information that a new user would need to make a decision on the product and to meet legal requirements?
Its not just about SEO, email or social media , its about a customer relationship strategy that incorporates how your customers want to be communicated and relevancy of content to your various customer demographics. Do you know your customer preferences?
Determining the correct product assortment optimizes revenue and profit , are you in the weeds analyzing it?
Marketing & PR
Brand Strategy and Growth
Video Content Production
New Product Launches
Production – Advertising, eCommerce, Catalogue, Retail Concept and Design
Media Planning and Buying
Digital Marketing/Social Media
Strategy and Assessments
Customer Acquisition ( SEO, PPC, email, retargeting, RON)
Social Media Strategy/Management
Site Design and Development
Initial Price Optimization
Establish Tailored Assortment by Market
Michelle Magallon - FOUNDER
Michelle is a Branding, Digital and Social Media Maven. She brings a wealth of knowledge from success as a former Chief Marketing Officer and SVP of Digital Commerce/Marketing to the cannabis business. Michelle's passion and experience building brands and all things cannabis are a like a unique strain that brings that creativity high. When not working Michelle spends her time on Venice Beach and Abbott Kinney being inspired to bake different flavors of banana bread.
Cynthia is a Branding, Digital and Public Relations wonder girl, coming up with the big ideas that gets the word out for millennial brands including American Apparel, C&C California and E! Entertainment. At her last gig she oversaw a social media following of 7.6 million and worked with top influencers in the digital space while overseeing creative direction and branding. For fun Cynthia loves to hike the Galapagos, eat dumplings and read James Joyce.
Corinne is a merchandising guru whose eye for detail and trends creates product assortments that the consumer desires and vote for with their wallets. Her keen analytical skills drives product optimization leading to higher sales. When she isnt driving product sales she can be found reading the lastet news in HighTimes and admiring the beauty of bud.