Accelerating cannabis businesses growth.
 
 
 
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ACCELERATING CANNABIS
BUSINESS GROWTH

 
 
 
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ABOUT KALIMA CONSULTING

 

Kalima is a boutique consulting firm and marketing agency focused on the cannabis industry. We are former fashion brand executives whose work has helped transform major retailers and brands and we apply that experience to your cannabis business. We provide a broad range of in-depth functional expertise to accelerate your business growth.

OUR SERVICES

Brand Strategy

Creative Content

Traditional Marketing
Digital Marketing/Social Media for Customer Acquisition and Brand Awareness
Video Content
Website Development
Packaging
Public Relations
Media Planning
Licensing
Merchandising – Product Optimization
Retail Expansion and Operations

We work with Founders, CEOs, other C-level executives, Board of Directors and private equity firms to create strategies for growth to drive revenue and EBITDA, create valuable brands, and set the bar in the cannabis industry.

 
 
 


Why use Kalima Consulting


Your brand is your most valuable asset and we know how to grow brand value through our experience of creating brand recognition, compelling design, lifestyles and customer acquisition for more than a dozen global fashion brands

Traffic x Conversion x AOS = $$ - do you know how to drive the components for each of these variables?

Does your product packaging contain all of the key information that a new user would need to make a decision on the product and to meet legal requirements?

Its not just about SEO, email or social media , its about a customer relationship strategy that incorporates how your customers want to be communicated and relevancy of content to your various customer demographics. Do you know your customer preferences?

Determining the correct product assortment optimizes revenue and profit , are you in the weeds analyzing it?

 

 
 
 
 
 
 
 
 
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Kalima SERVICES

 

 

Marketing & PR

Brand Strategy and Growth
Creative Content
Art Direction
Packaging Design
Video Content Production
New Product Launches
Production – Advertising, eCommerce, Catalogue, Retail Concept and Design
Public Relations
Editorial Placement
Celebrity Seeding
Media Planning and Buying
 

 

Digital Marketing/Social Media

Strategy and Assessments
Customer Acquisition ( SEO, PPC, email, retargeting, RON)
CRM/Loyalty
Social Media Strategy/Management
Mobile Commerce
Site Design and Development
Photography
 

 

Licensing

Evaluate  Brand Extension Potential
Assessing Licensing Potential and Market Segments
Strategic Licensing Plan Creation
Identify Best Partners For Brands
Evaluate and Negotiate Licensing and Co-Branding Proposals
Develop Positioning and Marketing Strategies for Licensing and Co-Branding
Licensing and Co-Branding Program Management
Implement Licensing Processes
Trademark Protection and Registration
 

 

Merchandising

Product Optimization
Initial Price Optimization
Establish Tailored Assortment by Market
Category Management
Profitability
 

 
 
 
 
 
 
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TEAM MEMBERS

 

CORINNE ARIEL

Corinne is a merchandising guru whose eye for detail and trends creates product assortments that the consumer desires and vote for with their wallets. Her keen analytical skills drives product optimization leading to higher sales. When she isnt driving product sales she can be found reading the lastet news in HighTimes and admiring the beauty of bud.

corinne@kalimaconsulting.co


CYNTHIA ERLAND

Cynthia is a Branding, Digital and Public Relations wonder girl, coming up with the big ideas that gets the word out for millennial brands including American Apparel, C&C California and E! Entertainment. At her last gig she oversaw a social media following of 7.6 million and worked with top influencers in the digital space while overseeing creative direction and branding. For fun Cynthia loves to hike the Galapagos, eat dumplings and read James Joyce.

cynthia@kalimaconsultng.co


Michelle Magallon

Michelle is a Branding, Digital and Social Media Maven. She brings a wealth of knowledge from success as a former Chief Marketing Officer and SVP of Digital Commerce/Marketing to the cannabis business. Michelle's passion and experience building brands and all things cannabis are a like a unique strain that brings that creativity high. When not working Michelle spends her time on Venice Beach and Abbott Kinney being inspired to bake different flavors of banana bread.

michelle@kalimaconsulting.co


Sophie Rietdyk

Sophie is a walking book of knowledge on all things licensing. You need a licensing strategy or a master negotiator Sophie is your person to get the deal done. She brings all the right people to the party to ensure that everyone leaves on a high note. When she is not hiking the bud trails she can be found concocting in her kitchen.

sophie@kalimaconsulting.co

 
 
 
 
 
 
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Contact Kalima

3110 Main Street
Venice, CA 90291
310.954.1388

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